Mr. C.V.Mallinath, Chief General Manager–Digital Initiatives (Marketing), M/s Hindustan Petroleum Corporation Limited is a Mechanical Engineering graduate with an Executive Master’s in Business Administration. With over 33 years of experience, he has handled key assignments in marketing, operations, business process re-engineering, retail sales, retail strategy and corporate strategy & planning. He has implemented key retail initiatives to enhance productivity and operations of retail outlet network and was instrumental in conceptualising and implementing key corporate initiatives centred around vision, strategy and optimisation for strategic growth. In his current role, he is driving Digital Initiatives in Marketing at HPCL leveraging advanced technologies to deliver customer-centric solutions, enable data driven decision making, implement smart operations, and deploy mobility solutions- all aimed at achieving impactful outcomes and sustainable growth.